Motivation 3.0

In his book Drive, The surprising Truth About What Motivate Us, Daniel H. Pink demonstrates the limits of the “Carrots and Sticks” approach that he called “Motivation 2.0”.  I say demonstrate because he refers thorough the book to a list of convincing scientific experiments.

Instead of the Carrots and Sticks, Pink presents the Motivation 3.0.  Today, in a world of innovation and nonroutine work, brain workers are much more motivated by :

  • Autonomy : People can take motivations from their autonomy about the Tasks (what they do), the Time (when they do it), the Team (with who they do it) and the Techniques (how they do it).
  • Mastery : Nothing is more motivating than a challenging tasks realized very well.
  • Purpose : More than profit maximization, we need purpose maximization.  We want to contribute to a greater cause.

Finally, maybe the most interesting part of the books presents companies practices that embrace Motivation 3.0.  He presents practices like the Google 20% time, the Atlasian FedEx days or companies using a ROWE (Results-only work environment) and much more other examples.

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